13 High Street, Ludlow, Shropshire, SY8 1BS

Opening hours

Monday to Friday: 5pm til 9pm

Saturday and Sunday: 12noon til 9pm

(please note: children under the age of 16 are not permitted)

Victorian Beer House

An attempt to imagine what it would have been like to drink in one of the many long-gone late Victorian pubs of Ludlow has helped unveil quite possibly the town's most intact late-19th century retail properties – with original late Victorian features exposed on the ground floor, and much-earlier first-floor Georgian panelling.

Original matchboard walls, double-boxed beams, and lime wash ceilings form a backdrop for a Victorian mahogany bar, glazed room dividers and brass-mounted cut-glass lighting. The lignum vitae beer engines are late 1800s, complete with original mechanisms married to modern beer cylinders and stainless-lined brass roll-over taps. All of the fixtures were sourced from North London.

The Beer

Produced by The Blood Bay's own brewing concern – Swan Walters & Son –  employing the same ingredients from source and authentic late-Victorian brewing practice, as described in the original brewing records. 

India Pale (4.2%) and Stout (4%) are permanent, with a third pump showcasing small-batch 19th century beers, which have included: XX (4.8%) and Table Beer (2.6%).

Recently translated 1895 brewing records from the Ludlow & Craven Arms Brewery Company is the first step in reviving the name. So far we have brewed their K Light Bitter (3.4%), Harvest Bitter (3.9%), and – after much research – the long-lost award-winning Ludlow Pale Ale (4.8%), which won 1st Prize at the 1906 International Brewery Awards. You can read more about the brewery and our journey by following the link below:

The Name

The pub sign (painted by local artist Jonathan Adams) is in the stye of eminent mid-19th century racehorse and pub-sign painter John Frederick Snr, depicting the 1932 Grand National winner 'Forbra' owned by the then-Ludlow mayor, Mr William Parsonage – with the locally-owned blood bay horse and jockey Tim Hamey (wearing Parsonage's winning colours of blue, white, grey and red) on Whitcliffe looking over Ludlow and Clee Hill.